RUDE HEALTH was founded in 2005 in London, when Nick and Camilla began creating their products in the kitchen. Today, the company offers natural plant-based drinks, free from artificial additives, thickeners, preservatives or palm oil. The products contain sun-ripened ingredients, and 88% of the packaging is recycled.
The brand focuses on health and ecology, offering ecological (organic) ingredients, without GMOs and artificial sugar.