Collection: Moya Matcha — Organic Japanese Matcha

Moya Matcha is organic Japanese matcha from the Uji region in Kyoto prefecture — one of Japan's historic centers of tea cultivation, with a tradition spanning over 800 years. The leaves come from small, certified organic tea fields where the plants are shade-grown before harvest, allowing them to accumulate higher concentrations of chlorophyll and L-theanine. After harvesting, the leaves are steamed, dried, and stone-ground in Japan, then hermetically sealed to preserve freshness and aroma until opening.

Moya Matcha carries two independent organic certifications:

• JONA — Japan's organic agricultural certification, confirming no pesticides and controlled production at every stage in Japan.
• AgroBioTest — European organic certification required for import into the EU market.

Both certifications mean the product meets rigorous standards in both the country of origin and the destination market — no compromises at any stage.

Matcha contains natural caffeine alongside L-theanine — an amino acid that slows caffeine absorption. The result is focus and sustained energy without a sudden spike or the crash that follows. This is why matcha is increasingly chosen as a coffee alternative by those looking for a more stable kind of alertness.

The collection includes Moya daily matcha in two sizes — smaller if you want to try the flavor first, larger if matcha is already part of your daily routine.

Moya also offers hojicha — roasted Japanese tea powder with a smoky, nutty-caramel aroma and low caffeine content. A good choice for afternoons and evenings.

To prepare matcha you need a bamboo chasen and a bowl. Accessories are available in the matcha accessories collection. Starting from scratch — see our starter sets.