PerfectTed Hojicha Powder 100g

Roasted Japanese tea with a deep, warming flavour

PerfectTed Hojicha Powder is 100% Japanese roasted green tea that reveals a completely different side of the tea ritual. Unlike classic matcha, hojicha has a warmer, more dessert-like flavour profile, naturally lower caffeine, and an exceptionally smooth character that works beautifully both on its own and in a hojicha latte.

Made from green tea leaves that undergo a roasting process, hojicha develops its characteristic notes of caramel, nuts, and cocoa, along with a gentler, more enveloping profile. It's an excellent alternative to coffee, classic tea, or matcha — especially when you're looking for calmer energy and deeper flavour.

What sets PerfectTed Hojicha apart

• 100% Japanese hojicha powder - naturally lower caffeine than matcha or coffee;
• Naturally sweet, nutty-caramel flavour profile - no grassy bitterness;
• Rich in antioxidants;
• No additives, no added sugar;
• Works in hojicha latte, desserts, baking, and classic preparation with water;
• Vegan and gluten-free.

How does hojicha taste?

Smooth, creamy, and pleasantly roasted. In the cup, roasted nuts, caramel, cocoa, and a gentle sweetness take centre stage. None of the grassy freshness typical of matcha - instead you get warmth, balance, and an unusually comforting flavour profile.

Ingredients: 100% Hojicha Powder (roasted green tea powder).

How to prepare

Hojicha latte:
Add around 2 g of hojicha to a bowl or cup and pour in 40–60 ml of water at approximately 75–80°C. Whisk thoroughly with a chasen or milk frother until the powder is fully dissolved. Top with steamed milk or a plant-based drink for a creamy hojicha latte with a deep, roasted character and a naturally sweet finish.

Iced hojicha latte:
Prepare a hojicha shot as above. Pour it into a glass over ice and cold milk or a plant-based drink.

Storage

Hojicha is sensitive to light, air, and heat — store it in a tightly sealed container in a cool, dark place, away from direct sunlight and moisture.

About PerfectTed

PerfectTed is a brand redefining the way we think about daily rituals and natural energy. Founded in London in 2021, it was built around a need for a better alternative to coffee and conventional energy drinks — one that delivers energy and focus without sudden crashes or overstimulation.

PerfectTed founders — Marisa Poster, Teddie Levenfiche and Levi Levenfiche

Following the success of its ceremonial matcha, PerfectTed expanded its range to include hojicha — for those who prefer a quieter pace, deeper flavour, and a more comforting everyday alternative. Today the brand is available in over 30,000 points of sale across more than 50 countries, bringing a modern approach to Japanese teas: simpler, more accessible, and built for contemporary life.