A coffee shop can offer its customers both typical supermarket coffee, available in most retail stores, and so-called craft, artisanal, freshly roasted coffee. Where should you buy the best quality beans if you treat coffee drinking as one of those rituals that should primarily bring you pleasure?
Contents:
Why order coffee from a roastery?
High product quality
Fresh roasting
How to choose a good roastery?
Why order coffee from a roastery online?
Online coffee shops can vary significantly in their range of products. Some stores offer the same coffees you would find in any supermarket, but there are also online stores run by coffee roasteries that offer freshly roasted, high-quality products. This type of coffee has the most benefits – health, taste, and aroma. Why is that? At JAVA Coffee, we use speciality-grade coffee beans, which meet very high standards, including the origin and harvesting process. We purchase coffee cherries from trusted distributors who source them from farmers cultivating coffee in an ecological and sustainable manner. If you'd like to know more about the origin of specific coffee types available in our store, feel free to contact us!
High product quality
Coffee from a roastery is always carefully described regarding factors such as country of origin, farm details, growing altitude, bean variety, roast level, processing method, and sensory profile. As a shop selling freshly roasted coffee, we follow a policy of transparency and openness, providing customers with all the information they may need to choose the perfect beans. This fosters trust but also helps explain why speciality-grade coffee is more expensive than regular blends. Why is freshly roasted coffee priced higher? As mentioned, the coffee plants we use are grown organically at high altitudes – above 1200 meters. Farming in such conditions is challenging since all work is done by hand. Therefore, even at the stage of purchasing raw materials, we pay more for beans than typical mass coffee producers. However, we believe that this investment supports the development of these small businesses, which strive daily to preserve the natural integrity of the raw coffee beans. So, what happens to the coffee before it reaches the customer?
Fresh roasting
Choosing the finest Arabica beans – as we only roast this variety – is half the success. We source coffee cherries from Africa, America, and Asia, then put them through a series of tests, including blind testing by a group of at least three people to detect any defects in the beans. Only beans that are flawless in every way are placed in our roasters, where they are roasted with high precision. Lightly roasted beans are recommended for drip, while darker roasted beans are perfect for espresso. We roast in small batches so that the coffee reaches the customer no later than 4 days after roasting. This is crucial because the sensory profile of coffee is most intense right after roasting, and weakens with each passing week. It's easy to imagine the difference in taste and aroma between freshly roasted coffee and coffee that has been sitting on a store shelf for months after grinding.
How to choose a good online coffee shop?
A good online coffee shop builds customer trust, consistently offers high-quality coffee, and provides a wide variety of products since everyone's coffee preferences can be different. At JAVA Coffee, you can choose coffee with the right sensory profile without needing specialized knowledge about the characteristics of beans from various continents or altitudes. Our product categories are designed to make it easy for anyone to choose the perfect coffee. You will find coffees ideal for both drip and espresso, as well as those with different sensory profiles – including nutty, floral, fruity, and chocolate profiles. You can also opt for a tasting set with five different coffees to help you discover your preferences. Once you've found your ideal bean, you can subscribe to our coffee subscription, which delivers freshly roasted coffee to your door every month until you cancel. If you love trying new coffee flavors, you can choose the "Coffee of the Month" subscription and explore different varieties of high-quality speciality coffee with us every four weeks.
A freshly roasted coffee shop is the best place to buy beans from a trusted source. Try JAVA Coffee, and we guarantee you won't want to switch to anything else!
